Marketing Advanced Analytics Lead
Sao Caetano do Sul Tech Ctr - Tech Center Bldg 2, Brazil
BRL 171K-240K (estimate) Senior-level Full Time
Tasks
- Collaborate with stakeholders on best practices knowledge sharing continuous improvement
- Define KPI frameworks scorecards dashboards metrics
- Drive test and learn initiatives optimization routines
- Identify performance drivers gaps growth opportunities
- Lead marketing measurement reporting optimization
- Partner with media CRM brand martech teams for tracking and measurement
- Serve as regional liaison for marketing applied sciences adoption
- Support annual and quarterly planning with performance insights benchmarking scenario analysis
Perks/Benefits
Skills/Tech-stack
Attribution | CRM Analytics | Campaign Measurement | Dashboarding | Data Visualization | Digital analytics | Experimentation | Incrementality testing | KPI frameworks | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Analytics | Mix Modeling | Optimization frameworks | Performance Marketing | Predictive Modeling | SQL | Tagging | Web Analytics
Education
Regions
Countries
States
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