Marketing Analytics Analyst
Tasks
- Analyze customer journeys and conversion paths
- Analyze spend CAC conversion rate retention and LTV trends
- Build marketing measurement function
- Build reusable datasets and maintain reporting consistency
- Create dashboards and reports for technical and non technical stakeholders
- Document analytical processes and measurement methodologies
- Implement and validate marketing tracking
- Improve measurement frameworks for paid media
- Investigate discrepancies between internal reports and ad platforms
- Maintain marketing data models
- Monitor marketing efficiency and performance
- Produce paid marketing reporting
- Support attribution reporting across channels
- Translate analytics into business recommendations
- Validate events across Segment GA4 and advertising pixels
- Validate marketing data in BigQuery and advertising platforms
- Write SQL to investigate marketing performance and customer behavior
Perks/Benefits
- Hybrid work setup
- Monthly wellness allowance
- Paid holiday
- Parental leave
- Private health insurance
- Professional development leave
- Work from anywhere 3 weeks per year
Skills/Tech-stack
A/B | A/B Testing | APIs | Attribution | B testing | BigQuery | DBT | Data Modeling | Data Validation | Experimentation | GA4 | Google Ads | Marketing Analytics | Meta Ads | SQL | Segment | TikTok Ads
Education
N/A
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