Marketing Analytics and reporting Analyst
Tasks
- Analyze marketing funnel performance
- Collaborate with marketing and CRM stakeholders to improve tracking and data structure
- Conduct marketing channel performance analysis
- Define key performance indicators and measurement frameworks
- Design build and maintain scalable Power BI dashboards
- Develop self service dashboards to reduce ad hoc reporting
- Ensure reporting data integrity and accuracy
- Identify trends performance drivers and optimization opportunities
- Present insights to stakeholders
- Provide recurring performance reporting and executive dashboards
- Standardize reporting frameworks for consistency and usability
- Support data governance and reporting strategy improvements
- Write complex SQL queries for data extraction and transformation
Perks/Benefits
- 401k match
- Leadership development
- Life insurance
- Medical/Dental/Vision
- Paid time off
- Tuition assistance
Skills/Tech-stack
Customer Relationship Management | Customer relationship | Data Governance | Data Modeling | Data Visualization | ETL | Excel | Key Performance Indicators | Marketing Analytics | Marketing funnel | Performance indicators | Power BI | Relationship Management | SQL
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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