Marketing Analytics Lead

Tasks

• Build full funnel marketing analytics
• Collaborate cross functionally on analytics initiatives
• Deliver actionable insights and performance reporting
• Lead CRO measurement and experimentation
• Own marketing tracking and measurement
• Shape marketing measurement strategy

Perks/Benefits

• Flexi-leave
• Floating public holiday
• Hybrid work
• Paid Leave for Secondary Carers
• Paid leave for primary carers
• Parental leave
• Reward and recognition program

Skills/Tech-stack

A/B | A/B Testing | B testing | CRM Analytics | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Data Layer | Data collection | Event Tracking | GTM | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Incrementality testing | Journey Analytics | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Media Mix | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Privacy compliant data collection | Rate optimization | Sales analytics | Tag Manager