Marketing & Analytics Manager
Discovery Land Company (CA), United States
USD 110K-140K Mid-level Full Time
Tasks
- Analyze GA4 user behavior and conversion flows
- Analyze email campaign performance
- Analyze organic social performance
- Build digital reporting framework
- Connect social metrics to website traffic
- Create test and learn frameworks
- Develop marketing performance dashboards
- Establish email A B testing
- Identify UX friction points
- Monitor email deliverability and audience growth
- Optimize email subject lines and content
- Standardize KPIs
- Track real estate page performance and lead generation metrics
- Translate data into marketing strategy
Perks/Benefits
- 401k contribution
- Employee meals
- Holiday pay
- Medical, dental, vision benefits
- Paid Holidays
- Paid time off
- Professional development
- Recognition programs
- Referral incentives
- Work-family culture
Skills/Tech-stack
A/B | A/B Testing | Analytics GA4 | B testing | Dashboard Reporting | Deliverability | Email Marketing | Google Analytics | Google Analytics GA4 | Google Search Console | Google search | Key Performance Indicators | Key Performance Indicators (KPI) | Looker | Oracle Eloqua | Power BI | SEMrush | Search Console | Search Engine | Search Engine Optimization (SEO) | Search engine optimization | Tableau
Education
N/A
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