Marketing Analytics Manager
Tasks
- Analyze trends and anomalies with recommendations
- Automate recurring reporting
- Build performance dashboards
- Define marketing KPIs and reporting structures
- Design and run A/B and multivariate tests
- Develop ROI models and performance projections
- Develop measurement framework
- Educate marketers on data literacy
- Enable end to end digital tracking and attribution
- Implement multi touch attribution and incrementality testing
- Support marketing tagging and tracking with IT and Data
- Synthesize marketing data sources
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | CDP | CRM | Clean rooms | Cohort Analysis | Data Clean Rooms | Data Privacy | Google Analytics | Google Analytics 4 | HubSpot | Incrementality testing | LTV modeling | Looker | Marketing Analytics | Marketing attribution | Media mix modeling | Mix Modeling | Multivariate Testing | Power BI | Python | R | Regression Analysis | SQL | Salesforce | Segment | Server Side | Server-side Tagging | Statistical Analysis | Tableau
Education
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