Marketing Analytics Manager
Tasks
- Audit data inputs and ensure model integrity
- Build marketing mix model roadmap
- Conduct lift tests
- Define data pipeline requirements
- Design holdout group methodology
- Design incrementality measurement framework
- Develop documentation for holdout testing
- Maintain attribution model
- Manage analytics backlog
- QA analytical outputs
- Translate marketing questions into analytical projects
- Validate MMM models
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Causal Inference | Dashboards | Data Pipelines | Data Validation | Experiment design | Holdout testing | Incrementality testing | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Python | R | Reporting | SQL
Education
N/A
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