Marketing Analytics Manager - Vice President
Tasks
- Coach and develop junior team members and raise analytical standards
- Define data requirements for targeting execution and performance and close data quality gaps
- Develop financial business cases forecasts proformas and impact models
- Drive experimentation strategy and measurement rigor
- Lead marketing analytics and financial optimization across campaign lifecycle
- Leverage analytics toolset including Snowflake and AI enabled analytics
- Maintain measurement processes and controls for repeatability and auditability
- Own marketing stakeholder intake prioritization scoping timelines and outputs
- Partner with marketing finance and data teams to plan implement and measure campaigns
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Relocation assistance not available
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
Attribution | Big Data | Control Frameworks | ELT | ETL | Incrementality | Marketing experimentation | Profitability | Python | R | ROI | Relational databases | SAS | SQL | Self-serve | Self-serve BI | Snowflake | Test Control Frameworks | Test control
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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