Marketing Analytics Senior Lead, Lifecycle
New York City, NY; San Francisco, CA
R
USD 197K-271K Senior-level Full Time
Tasks
- Build strategic dashboards and reporting
- Define experimentation strategy and test design
- Design analyze and synthesize experiments
- Improve experimentation infrastructure with engineering and data science
- Lead incrementality and causal inference analyses
- Lead marketing attribution analysis for owned channels
- Mentor analysts through coaching and feedback
- Own lifecycle and CRM measurement framework
- Own payback ROI and LTV frameworks
- Perform planning forecasting and scenario analysis
- Set north star KPIs for lifecycle marketing
- Translate analyses into executive recommendations
Perks/Benefits
Skills/Tech-stack
CRM | Causal Inference | Cohort Analysis | Dashboarding | Experiment design | Forecasting | Incrementality | LTV modeling | Lifecycle Marketing | Marketing Analytics | Marketing attribution | ROI analysis | SQL | Scenario Planning
Education
N/A
Regions
Countries
States
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