📊 Marketing Analytics Specialist
Bogota, Colombia
A USD 26K-26K Mid-level Full Time
Tasks
- Analyze campaign effectiveness across digital web email and events
- Analyze marketing and event performance data
- Build and maintain Power BI executive dashboards
- Create scheduled and ad hoc marketing reports
- Improve campaign tracking and reporting processes
- Maintain marketing event data in Salesforce CRM
- Manage data integrations between CRM marketing platforms and BI tools
- Monitor KPIs and identify performance trends
- Perform customer segmentation and revenue attribution analysis
- Perform data audits cleansing governance and quality control
- Present insights and recommendations to business leaders
- Recommend marketing analytics technology stack enhancements
Perks/Benefits
- N/A
Skills/Tech-stack
Customer Segmentation | Dashboard Development | Data Governance | Data Visualization | Excel | Marketing Analytics | Power BI | Revenue attribution | SQL | Salesforce CRM
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Language: en
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