Marketing Analytics Specialist
Tasks
- Assist with measurement plans for new initiatives
- Audit existing tracking and reporting setups
- Build and maintain Looker Studio dashboards
- Collaborate with Paid Media and SEO teams to ensure campaign measurement
- Develop reporting frameworks aligned to client goals
- Implement and maintain tracking systems using Google Tag Manager and GA4
- Interpret performance data with account managers
- QA and troubleshoot tracking issues
- Support offline conversion uploads and platform integrations
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | BigQuery | CRM Integration | Consent Management | Conversion Tracking | Data Visualization | Event Tracking | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | JavaScript | Looker Studio | Offline Conversion Uploads | Power BI | SQL | Tableau | Tag Manager
Education
N/A
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