Marketing Data Analytics
Tasks
- Analyze test results and recommend optimizations
- Automate data collection and transformation
- Build data pipelines
- Combine data sources into reliable datasets
- Define reporting needs and success metrics
- Develop marketing performance dashboards
- Identify trends and anomalies
- Implement A/B testing
- Implement multivariate testing
- Integrate marketing platform APIs
- Monitor data quality
- Perform ad-hoc analysis
- Provide actionable marketing insights
- Standardize reporting and measurement
- Support test and learn optimization
- Track key marketing metrics
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | APIs | Amazon QuickSight | B testing | CPA | CTR | Conversion Rate | Data Pipelines | Data Quality | Data integration | Digital marketing | Email Marketing | Google Analytics | LinkedIn | Looker Studio | Marketing Analytics | Marketo | Multivariate Testing | Paid media | Power BI | Python | ROI | SEM | SEO | SQL | Salesforce
Education
N/A
Roles
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