Marketing Data and Analytics Specialist
Tasks
- Align SLA with sales and monitor lead follow up
- Analyze marketing performance and pipeline generation
- Build dashboards and attribution models
- Collaborate on CRM and marketing technology enhancements
- Ensure data hygiene and governance
- Establish global HubSpot standards and naming conventions
- Improve MQL to SQL to closed won conversion
- Manage HubSpot system and revenue operations
- Optimize workflows automation scoring and lead routing
- Oversee lead lifecycle and funnel performance
- Produce monthly and quarterly reporting
- Set up landing pages forms email campaigns and nurture flows in HubSpot
- Support A/B testing and segmentation
- Tag campaigns for accurate attribution and reporting
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CRM | Dashboards | Data Governance | Email Marketing | HubSpot | HubSpot CRM | HubSpot Marketing Hub | HubSpot marketing | Lead Scoring | Lead routing | Marketing Automation | Marketing Hub | Reporting | Salesforce | Segmentation | Workflow automation
Education
N/A
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