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Marketing Data and Analytics Specialist

Johannesburg, SA, ZA

ZAR 300K-350K (estimate) Mid-level Full Time

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Found 1mo ago

Tasks

Align SLA with sales and monitor lead follow up
Analyze marketing performance and pipeline generation
Build dashboards and attribution models
Collaborate on CRM and marketing technology enhancements
Ensure data hygiene and governance
Establish global HubSpot standards and naming conventions
Improve MQL to SQL to closed won conversion
Manage HubSpot system and revenue operations
Optimize workflows automation scoring and lead routing
Oversee lead lifecycle and funnel performance
Produce monthly and quarterly reporting
Set up landing pages forms email campaigns and nurture flows in HubSpot
Support A/B testing and segmentation
Tag campaigns for accurate attribution and reporting

Perks/Benefits

Hybrid work policy

Skills/Tech-stack

A/B | A/B Testing | Attribution Modeling | B testing | CRM | Dashboards | Data Governance | Email Marketing | HubSpot | HubSpot CRM | HubSpot Marketing Hub | HubSpot marketing | Lead Scoring | Lead routing | Marketing Automation | Marketing Hub | Reporting | Salesforce | Segmentation | Workflow automation

Education

N/A

Roles

Analytics Specialist | Data and Analytics Specialist | Marketing Data and Analytics Specialist | Marketing Operations Specialist | Operations Specialist | Specialist

Regions

Countries

States

Cities

Johannesburg, Gauteng, ZA

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