Marketing Data Scientist (d/m/w)
Frankfurt Taunusanlage 12, Germany
EUR 62K-75K (estimate) Senior-level Full Time
Tasks
- Analyze customer marketing and media data
- Assess relevance impact and efficiency
- Build marketing mix models
- Conduct customer journey analytics
- Consult marketing media CX and management stakeholders
- Create analytics models for customer journey
- Design incremental measurement
- Develop predictive analytics models
- Evaluate and implement advanced analytics methods
- Identify critical customer touchpoints
- Measure attribution and marketing impact
- Perform cause effect analysis
- Translate analytics insights into business decisions
- Use machine learning for analytics
Perks/Benefits
- Checkups
- Company bike
- Deutschlandticket
- Diversity & inclusion culture
- Family support
- Fitness program
- Flexible working hours
- Hybrid work
- Mental health support
- Pension plan
Skills/Tech-stack
Adobe Analytics | Attribution | Azure | Customer Journey | Customer Journey Analytics | Data Engineering | Data Modeling | Databricks | Google Analytics | Incrementality testing | Journey Analytics | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Analytics | Python | SQL | Statistical modeling
Education
Roles
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