Marketing Data Scientist
Tasks
- Analyze CRM data
- Build marketing mix model
- Collaborate on marketing attribution and customer journey measurement
- Deliver data-backed recommendations
- Evaluate experiments and member engagement
- Perform ad-hoc data analysis
- Provide loyalty program analytics
- Refine CRM segmentation
- Support customer lifecycle analytics
Perks/Benefits
- 401k employer matching
- Adoption Assistance
- Educational reimbursement
- Employee assistance program
- Gym discounts
- Medical, dental & vision coverage
- Paid parental leave
- Paid time off
- Theme park tickets discounts
- Voluntary insurance programs
Skills/Tech-stack
Attribution Modeling | Big Data | Customer Relationship Management | Customer lifecycle | Customer lifecycle analysis | Customer relationship | Data Hygiene | Data Mining | Data Visualization | Excel | Lifecycle Analysis | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Optimization | Python | R | Relationship Management | SQL | Segmentation | Series forecasting | Tableau | Time Series | Time Series Forecasting
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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