Marketing Data Scientist
Gurugram, Haryana, India
INR 1000K-2000K (estimate) Mid-level Full Time
Tasks
- Build audience segments and propensity models
- Build measurement plans and tracking requirements
- Conduct conversion lift tests
- Define reporting metrics and benchmarks
- Develop evaluation frameworks for large-scale models
- Develop marketing analytics solutions
- Investigate anomalies and develop statistical methods
- Partner on experimentation and measurement
- Perform brand lift studies
- Run matched market analysis
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Methods | Cause analysis | Classification | Data Pipelines | Data analytics | Database querying | Experimental Design | Machine Learning | Machine learning modeling | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Propensity Modeling | Python | R | Regression | Root Cause Analysis | Root cause | SQL | Statistical Analysis | Statistical modeling | Statistics | Supervised machine learning | Unsupervised machine learning
Education
Roles
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