Marketing Data Scientist, Measurement & Experimentation
Tasks
- Advise stakeholders on hypotheses and KPI selection
- Apply difference in differences
- Apply synthetic controls
- Communicate analytical results to technical and non-technical audiences
- Design and analyze geo experiments
- Design and analyze matched market studies
- Design and analyze randomized A B tests
- Develop scalable measurement processes tools and automation
- Lead incrementality studies end to end
- Plan and manage multiple testing workstreams
- Stay current on digital advertising and measurement ecosystem
- Validate MMM outputs
Perks/Benefits
Skills/Tech-stack
A/B tests | Attribution Modeling | Automation | Bayesian Modeling | Brand Lift | Causal Inference | Conversion lift | Dashboarding | Data Storytelling | Difference-in-differences | Econometrics | Geo-experimentation | Market Studies | Marketing Mix | Marketing Mix Modeling | Matched Market | Matched market studies | Mix Modeling | Python | ROI analysis | Randomized A B tests | SQL | Statistical Analysis | Statistical modeling | Synthetic controls
Education
Roles
Regions
Countries
States
Cities
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