Marketing Data Scientist
Tasks
- Build and refine marketing mix model
- Collaborate with data and engineering teams to integrate models into infrastructure
- Design statistical and machine learning models for marketing
- Develop customer segmentation and behavioral models
- Identify customer cohorts and lifecycle stages
- Identify customer sentiment and emerging needs
- Inform channel sequencing and touchpoints
- Model marketing engagement and customer journey
- Partner with marketing and product teams on analytics opportunities
- Present insights and recommendations to stakeholders
- Translate model outputs into marketing insights
Perks/Benefits
- 401k matching
- Gym membership reimbursement
- Health insurance
- Paid time off
- Remote work
- Training and professional development
Skills/Tech-stack
Causal Inference | Classification | Clustering | Customer Journey | Customer Journey Analytics | Customer Segmentation | Econometrics | Journey Analytics | Machine Learning | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Python | R | Regression | SQL | Statistical modeling
Education
Roles
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