Marketing Decision Intelligence Lead
Canary Wharf, 1 Churchill Place, United Kingdom
GBP 75K-89K (estimate) Senior-level Full Time
Tasks
- Apply advanced analytical techniques
- Assess marketing activity effectiveness
- Build and own marketing measurement framework
- Collaborate with marketing teams
- Develop insights into marketing ROI and channels
- Evaluate campaign performance
- Manage stakeholder relationships
- Partner with finance data and technology teams
- Provide data-driven recommendations
- Translate data insights into business actions
Perks/Benefits
- Flexible working
- Health insurance
- Inclusive culture
- Pension scheme
- Professional development opportunities
- Remote work options
Skills/Tech-stack
Attribution Modeling | Behavioural analytics | Campaign Analysis | Channel performance | Channel performance measurement | Customer Journey | Customer Journey Analytics | Customer Research | Customer research methodologies | Data Analysis | Econometrics | Incrementality testing | Journey Analytics | Lifetime Value | Lifetime value modeling | Machine Learning | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Marketing attribution modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Performance Measurement | Profitability modelling | Python | Research methodologies | SQL | Value modeling
Education
N/A
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