Marketing Insight & Analytics Lead - Mat Cover (9 Month FTC)
London Office
GBP 60K-80K (estimate) Senior-level Contract Temporary
Tasks
- Assess marketing technology stack and design data improvement roadmap
- Automate reporting with AI
- Build and maintain customer acquisition cost models
- Build and maintain marketing campaign dashboards
- Define and document sources of truth for marketing KPIs
- Define gold silver bronze marketing layer definitions
- Define holdout groups and translate results to media planning recommendations
- Define requirements for new marketing data integrations and deliver
- Design and govern marketing data models in Databricks
- Develop standardized marketing effectiveness metrics and reporting
- Draft performance narratives and surface trends or anomalies
- Ensure martech data flows are trusted and well governed
- Identify and close gaps in marketing data coverage
- Lead marketing attribution framework design and build
- Model and document martech data flows
- Own incrementality testing experiments
- Own marketing reporting layer in Power BI
- Perform audience segmentation and channel mix analysis
- Represent data and insight team in marketing planning forums and prioritise roadmap
- Serve as analytics partner translating questions into analytical briefs
- Support budget allocation modelling
Perks/Benefits
- FTC contract
- Hybrid schedule London office and remote work
- Hybrid working
- Subject matter expert ownership
Skills/Tech-stack
A/B | A/B Testing | Ads API | Appsflyer | B testing | CI/CD | Cloud platform | DBT | Data Modeling | Data Services | Data pipeline | Data pipeline automation | Databricks | Event Analytics | GCP Data | GCP Data Services | Google Ads | Google Ads API | Google Cloud | Google Cloud Platform | IOS SKAdNetwork | Incrementality testing | Marketing attribution | Media Mix | Media Mix Modelling | Meta Ads | Meta Ads API | Mixpanel | Pipeline Automation | Power BI | Python | SQL
Education
N/A
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