Marketing Manager - Media Measurement & Analytics
Cleveland, OH, United States
USD 44K-44K (estimate) Mid-level Full Time
Tasks
- Build omnichannel measurement KPIs and analytic plans
- Design and maintain executive dashboards
- Ensure data quality and governance
- Lead coach and develop analytics team
- Manage media mix modeling programs
- Monitor competitors and measurement technology trends
- Oversee cross channel data collection and integration
- Pilot incrementality and privacy compliant methods
- Present insights with actionable storytelling
- Run scenario testing and budget recommendations
- Translate insights into stakeholder recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Ad servers | Adobe Analytics | Attribution Modeling | DSP | Data Studio | Data Visualization | Funnel | Google Analytics | Google Analytics 4 | Google Data Studio | Incrementality testing | Looker | Marketing Analytics | Media Analytics | Media mix modeling | Microstrategy | Mix Modeling | Multitouch Attribution | Power BI | Snowflake | Social Media | Social Media Analytics | Sprinklr | Sprout Social | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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