Marketing Operations & Optimization Specialist

Tasks

• Analyze performance trends and provide data driven insights
• Automate manual processes and partner with technology teams
• Conduct marketing program and campaign audits
• Coordinate and track A B testing and multivariate testing
• Create and maintain dashboards scorecards and reporting frameworks
• Develop QA checklists and testing frameworks
• Ensure governance compliance and operational risk reduction
• Identify document and resolve quality issues before campaign deployment
• Identify process gaps and recommend improvements
• Maintain QA standards documentation and best practices
• Maintain testing roadmaps and optimization calendars
• Monitor performance against KPIs
• Perform quality assurance reviews for customer communications
• Recommend and implement governance improvements
• Validate content links personalization and audience selections
• Verify dynamic content rendering accessibility and deployment readiness

Perks/Benefits

• N/A

Skills/Tech-stack

A/B | A/B Testing | Account Engagement | Adobe Analytics | Asana | B testing | Campaign Measurement | Cause analysis | Dashboard Reporting | Data Analysis | Digital analytics | Email Marketing | Email on Acid | Experimentation | Google Analytics | Google Analytics 4 | Jira | Key Performance Indicators | Knak | Lifecycle Marketing | Litmus | Looker Studio | Marketing Automation | Marketing Cloud | Marketing Platforms | Microsoft Excel | Monday com | Multivariate Testing | Performance indicators | Power BI | Power Query | Project Management | Quality Assurance | Root Cause Analysis | Root cause | Salesforce Account Engagement | Salesforce Marketing | Salesforce Marketing Cloud | Scorecards | Tableau | Testing Roadmaps | UTM tracking | WCAG | Workflow automation | Ziflow