Marketing Web Platform & Analytics Senior Analyst
LONDON, United Kingdom
R
GBP 25K-27K (estimate) Senior-level Full Time
Tasks
- Analyze digital performance and identify trends
- Build and maintain dashboards and reports
- Coordinate website changes across UX marketing technology
- Design and support AB testing
- Design and support personalization experiments
- Design configure and support AI agents for reporting insights recommendations optimization
- Document agent inputs outputs behaviors
- Identify opportunities to improve user journeys conversion and engagement
- Measure experiment results and communicate insights
- Partner with stakeholders to translate technical concepts into actionable insights
- Perform audience segmentation using behavioral intent engagement signals
- Process content layout configuration tickets
- Stay current on AI digital experience optimization analytics tools and trends
- Support website operations
- Translate business needs into AI logic prompts workflows decision rules
Perks/Benefits
- Flexible hybrid work model
- Health insurance
- Life insurance
- Paid time off
- Pension
- Professional development
Skills/Tech-stack
A/B | A/B Testing | AI | Analytics | Audience Segmentation | Automation | B testing | Conversion Rate | Conversion rate optimization | Dashboarding | Data Analysis | Data Visualization | Digital marketing | Experimentation | Language Processing | Low Code | Low-code/No-code | Machine Learning | Marketing Technology | Natural Language | Natural Language Processing | No Code | Personalization | Prompt engineering | Rate optimization | Reporting | Web Analytics
Education
N/A
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