North America Marketing Data Analyst
GLF04 - Tlaquepaque, MX (GLF04), Mexico
USD 130K-205K Senior-level Full Time
Tasks
- Align marketing and CRM data with sales operations
- Develop audience segmentation and propensity models
- Identify insights and performance risks
- Improve tracking and tagging hygiene
- Lead marketing analytics model development
- Mentor analytics and marketing operations team
- Optimize marketing dashboards and data models
- Own marketing measurement framework
- Produce executive marketing reports
Perks/Benefits
- Dental insurance
- Employee assistance program
- Flexible spending account
- Flexible vacation and sick leave
- Health insurance
- Life insurance
- Long-term disability insurance
- Paid Holidays
- Paid parental leave
- Short-term Disability Insurance
- Vision insurance
Skills/Tech-stack
Account prioritization | Audience Segmentation | B2B Marketing | Dashboarding | Data Accuracy | Data Governance | Data Modeling | Data integration | Lead Scoring | Marketing Analytics | Power BI | Predictive Modeling | Propensity Modeling | Statistical Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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