Marketing Analytics & Insights Lead
JOHANNESBURG, SOUTH AFRICA, South Africa
ZAR 360K-420K (estimate) Senior-level Full Time
Tasks
- Build marketing insights dashboards
- Centralize multi channel engagement data
- Collaborate with CRM web automation and paid media leaders
- Create full funnel reporting
- Define data needs with marketing leaders
- Deliver lead tracking and customer engagement insights
- Ensure accurate data flow across CRM CDP marketing automation and analytics
- Lead reporting governance and standardize definitions
- Maintain data hygiene and governance
- Manage marketing performance reporting
- Translate complex data into executive insights
Perks/Benefits
Skills/Tech-stack
ABM | Alteryx | CDP | CRM | Customer Engagement | Customer engagement analytics | Data Enrichment | Data Governance | Data Storytelling | Data Visualization | Engagement Analytics | Google Ads | Google Analytics | HubSpot | Lead Management | Marketing Automation | Paid media | Power BI | Salesforce | Snowflake | Tableau | Web Analytics
Education
N/A
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