Marketing Mix Modelling Consultant - MEFF Consulting (Media Analytics)
Tasks
- Conduct analysis of media effectiveness results
- Coordinate project execution across teams and stakeholders
- Create and deliver client recommendations and tools
- Design execute and present marketing mix modeling insights
- Develop and implement media analytics solutions
- Drive client value through analytics implementation and adoption
- Improve team processes best practices and capabilities
- Manage client engagements and deliverables
- Manage resources timelines and priorities
- Partner with sales to grow media effectiveness analytics business
- Provide data insight storytelling and explain methodologies
- Simulate client media plans
- Support presentation training and tool deliveries
Perks/Benefits
- Access to learning platforms
- Comprehensive onboarding
- Employee Assistance Program (EAP)
- Flexible working hours
- Hybrid work options
- Internal training programs
- LinkedIn Learning
- Staff and team events
- Volunteer time off
Skills/Tech-stack
Attribution Modeling | Critical Thinking | Data Analysis | Data Science | Data Storytelling | Marketing Mix | Marketing Mix Modeling | Media effectiveness | Media effectiveness analytics | Mix Modeling | Probability and statistics | Project Management | Stakeholder management | Statistical Analysis
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