(OA) Digital Analytics Specialist

Tasks

• Analyze website performance metrics
• Build dashboards and data visualizations
• Configure Google Analytics 4
• Create deep dive analysis reports
• Create forecasts using statistical models
• Define measurement strategy
• Implement Google Analytics 4
• Implement tag management testing and deployment
• Manage client analytics projects
• Perform campaign measurement governance
• Provide technical analytics support
• Run analytics audits
• Set up server side tagging
• Train clients on GA4
• Validate data layer specifications

Perks/Benefits

• N/A

Skills/Tech-stack

Adobe Analytics | Campaign Measurement | Dashboards | Data Layer | Data Validation | Data Visualization | Google Analytics | Google Analytics 4 | Google Cloud | Google Looker | Google Looker Studio | Google Marketing | Google Marketing Platform | Google Tag | Google Tag Manager | Looker Studio | Marketing Platform | Server Side | Server-side Tagging | Snowplow | Statistical modeling | Tag Management | Tag Manager | Tealium | Web Analytics