(OA) Digital Analytics Specialist

Tasks

• Analyze website performance metrics
• Build dashboards and data visualizations
• Collect analytics data
• Conduct analytics audits
• Configure Google Analytics 4
• Create forecasts using statistical models
• Create reporting and visualization using Looker Studio
• Define measurement strategy
• Implement server-side tagging
• Maintain analytics governance
• Manage tag management
• Perform campaign measurement
• Perform deep dive analysis and reporting
• Provide technical analytics support
• Train clients on Google Analytics 4
• Validate data layer specifications

Perks/Benefits

• Flexible work location
• Flexible working hours
• No Micromanaging
• Supportive team

Skills/Tech-stack

Analytics Audit | Campaign Measurement | Dashboards | Data Layer | Data Validation | Data Visualization | Data collection | Google Analytics | Google Analytics 4 | Google Cloud | Google Marketing | Google Marketing Platform | Google Tag | Google Tag Manager | Looker Studio | Marketing Platform | Operational forecasting | Server Side | Server-side Tagging | Statistical modeling | Tag Management | Tag Manager