Digital Performance Brand Analytics Specialist

Woodbridge, NJ, United States

USD 85K-120K Mid-level Full Time

@ P...

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Found 8h ago

Tasks

Analyze generative AI search traffic behavior
Analyze website user behavior across traffic sources
Build dashboards and recurring performance reports
Collaborate on cross channel attribution and correlation with paid media analytics
Design measure and scale A B tests and UX experiments
Develop hypotheses for testing and experimentation
Evaluate engagement metrics and conversion paths
Identify website optimization opportunities
Measure and communicate impact of testing on engagement and conversions
Measure brand campaign impact on traffic demand engagement and conversions
Support analytics standards experimentation governance and measurement best practices
Track branded search volume and branded keyword performance
Track organic rankings impressions and AI search visibility
Translate performance data into actionable insights

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Digital Performance Brand Analytics Specialist

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