Paid Media Lead (Growth & Analytics)
ZAR 420K-456K (estimate) Senior-level Full Time
Tasks
- Build experimentation backlog
- Build tracking and analytics stack
- Conduct A/B testing
- Conduct multivariate testing
- Create dashboards and automation
- Diagnose growth levers
- Forecast CAC and LTV
- Improve conversion rates with product and design
- Improve data quality and measurement integrity
- Measure experiment lift
- Optimize paid acquisition channels
- Own attribution and cohort modeling
- Run experimentation on landing pages and funnels
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Behavior analytics | BigQuery | CAC LTV Forecasting | Cohort Analysis | Consent Mode | Conversion Rate | Conversion rate optimization | Data Quality | ETL | Enhanced Conversions | Funnel Optimization | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | LTV forecasting | Looker Studio | Meta Ads | Multivariate Testing | Offline Conversions | Rate optimization | Reddit Ads | SQL | Tag Management | Tag Manager | User Behavior | User Behavior Analytics | YouTube Ads
Education
N/A
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