Pessoa Analista de Dados Sênior (Foco em Brand & Insights/Inglês interm.)
Tasks
- Analyze campaign performance
- Build dashboards
- Create executive reports
- Define marketing KPIs
- Develop incremental lift analysis
- Identify data process bottlenecks
- Implement brand lift measurement
- Interpret consumer behavior
- Maintain Looker Studio dashboards
- Plan brand lift studies
- Translate metrics into business insights
- Validate media plans
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Recall | BigQuery | Brand Lift | Brand awareness | Business Intelligence | Consideration | Conversion lift | Dashboards | Data Visualization | Geo-testing | Google Sheets | Incrementality | Looker Studio | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Microsoft Excel | Mix Modeling | Python | R | SQL | Storytelling
Education
N/A
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