Principal Adobe Tag Manager & Digital Analytics Lead
Home based-Connecticut, United States
R
USD 115K-230K Senior-level Full Time
Tasks
- Architect and maintain Adobe Tag Manager tags rules data elements and extensions
- Coordinate standardization of tagging practices and campaign taxonomy
- Define and govern event taxonomies and naming conventions
- Design and govern website data layer for cross channel analytics
- Design measurement frameworks for attribution and funnel analysis
- Ensure campaign and attribution data persistence in data layer and analytics platforms
- Ensure tagging solutions meet privacy consent and performance requirements
- Establish governance processes for consistent tracking standards
- Identify gaps in attribution tagging coverage and performance degradation
- Lead audits of digital channel tagging and attribution accuracy
- Lead tagging deployments enhancements and defect remediation from intake through release
- Lead tracking parameter implementation and governance across acquisition channels
- Maintain tagging specifications campaign tracking documentation and implementation guides
- Manage environments publishing workflows and release governance
- Monitor data quality and campaign tracking accuracy
- Own web analytics tagging strategy and roadmap
- Provide technical oversight for third party vendor implementations impacting analytics tracking
- Troubleshoot discrepancies between ad platform conversions and analytics data
- Validate third party pixels and conversion tracking
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Experience | Adobe Experience Platform | Adobe Launch | Adobe Tag | Adobe Tag Manager | Attribution Modeling | Auto-tagging | Browser debugging | CCPA | Campaign tracking | Click ID | Consent Management | Conversion Tracking | Data Layer | Event taxonomy | Experience Platform | Experimentation | Funnel Analysis | GDPR | Google Analytics | HTML | JavaScript | Privacy Compliance | Tag Manager
Education
N/A
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