Principal Advanced Analytics Analyst
Tasks
- Analyze digital and media performance
- Build and maintain dashboards
- Create forecasts and ROI estimates
- Define marketing measurement strategy
- Deliver performance reports
- Design and validate statistical models
- Interpret marketing mix modeling results
- Optimize campaign performance using insights
- Own measurement frameworks and KPIs
- Run A/B testing analysis
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Control analysis | Dashboards | Data Modeling | Data Visualization | Excel | Forecasting | Google Analytics | Lift modeling | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Analytics | Mix Modeling | Multivariate analysis | Paid Media Analytics | Paid media | PowerPoint | Python | R | SAS | SQL | Sales Lift | Sales Lift Modeling | Statistical Analysis | Test control | Test-control analysis
Education
Regions
Countries
States
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