Principal Data Analyst, Marketing Analytics
Tasks
- Build measurement literacy and training
- Build performance marketing reporting framework
- Calculate and optimize CAC metrics
- Collaborate on data and signal infrastructure for measurement
- Design and execute incrementality experiments
- Develop decision framework integrating signal health attribution and incrementality
- Document experiments and MMM refreshes
- Drive adoption of measurement outputs for budget allocation
- Evolve marketing attribution methodology
- Manage marketing mix modeling portfolio
- Own LTV CAC KPI reporting
- Partner with growth and acquisition teams on measurement plans
Perks/Benefits
Skills/Tech-stack
Analytics engineering | Attribution API | Bayesian Modeling | BigQuery | Causal Inference | Churn | Cookie tracking | Cost Optimization | Customer Acquisition | Customer Acquisition Cost | Customer Acquisition Cost Optimization | DBT | Difference-in-differences | Experimental Design | Google Ads | Google Meridian | Incrementality testing | Lifetime Value | Lightdash | Lightweightmmm | Looker Studio | Marketing Mix | Marketing Mix Modeling | Meta Ads | Metabase | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Post Cookie Tracking | Privacy First | Privacy-first measurement | Propensity scoring | Pymc | Pymc-marketing | Python | R | ROAS) | Robyn | SQL | Server Side | Server Side Tracking | Snowflake | Stan | Synthetic control | Tableau | Tensorflow Probability | TikTok Ads
Education
N/A
Related jobs
-
Senior Data Analyst EUR 54K-72KDashboarding | Data Visualization | Data Warehousing | Looker | Marketing AnalyticsBirthday day off | Flexible benefits | Free language courses | Merit-based progression | Permanent contractSenior-level Full TimeBarcelona, CT, Spain R19h ago
-
A/B | A/B Testing | B testing | BI Dashboards | BI toolsAutonomy | Fully remote | Global cross-functional collaboration | High ownership | Learning and developmentSenior-level Full TimeSpain R1d ago
-
Business Consulting | Data analytics | Python | SQL | Stakeholder managementTravel opportunities | Work anywhereMid-level Full TimeSpain - Barcelona R3d ago
-
Principal Data Analyst, Product EUR 60K-86KA/B | A/B Testing | B testing | BI Dashboards | Causal InferenceAnnual retreat | Generous PTO | Learning allowance | Remote work | Wellness allowanceSenior-level Full TimeSpain R5d ago
-
Access Management | Business glossary | Change Management | DAMA | Data CatalogContinuous training | Flexible hours | Hybrid work | Social benefits | Volunteering programsEntry-level Full TimeMADRID, ES R5d ago
-
ClickHouse | Cube.js | Data Analysis | Data Visualization | DatabricksAnnual learning and development budget | Company-provided equipment | Equity opportunities | Fully remote | Home office stipendSenior-level Full TimeSpain R6d ago
-
Senior Quantitative Analyst – Model Validation EUR 30K-40KBacktesting | Collateral Management | Derivatives Valuation | EBA RTS | EMIR regulationChildcare support | Hybrid work | Language training | Meal vouchers | Medical insuranceSenior-level Full TimeMadrid, MD, Spain R6d ago
-
AB Testing | Adtech | Amazon Web Services | Business Intelligence | CROAnnual seminar | Flexible telework | Gym membership | Health insurance | Pro bono leaveEntry-level Full TimeMadrid, MD, Spain R9d ago
-
Marketing Mix Modelling Consultant - MEFF Consulting (Media Analytics) ( fully remote possible) EUR 12K-18KAttribution Modeling | CPG Industry | CPG Industry Knowledge | Client Communication | Critical ThinkingAccess to learning platforms | Comprehensive onboarding | Employee Assistance Program (EAP) | Flexible working hours | Hybrid work optionsMid-level Full TimeMadrid, M, Spain R12d ago
-
Senior Data Analyst (Product Analytics) EUR 70K-85KA/B | A/B Testing | Amplitude | B testing | CTECareer development | Health insurance | Home-office allowance | Language classes | Meal allowanceSenior-level Full TimeMadrid, Spain R14d ago
-
Apache Airflow | Data Pipelines | Data Quality | Data Transformation | Data WarehouseFlexible start date | Hybrid workEntry-level InternshipMadrid - Hybrid, Barcelona - Hybrid R22d ago
-
Senior Data Analyst (f/m/d) EUR 60K-60KAI-enabled | AI-enabled analytics | Analytics automation | Behavior analytics | Business IntelligenceFlexible working hours | Gym coverage | Health insurance | Internet reimbursement | Meal allowancesSenior-level Full TimeMadrid, Spain R22d ago
-
(Internal position) Principal Cloud Engineer EUR 38K-51KApplication Insights | Azure Application Insights | Azure DevOps | Azure Governance | Azure MonitorFlexible office work | Work from home flexibilityEntry-level Full TimeSpain - Remote R30d ago
-
Data Analysis | Language Processing | Machine Learning | Natural Language | Natural Language ProcessingCareer development support | Flexible working | International travel opportunitiesSenior-level Full TimeMadrid - Castellana, Spain R1mo ago
-
Senior Data Analyst EUR 50K-70KCloud Platforms | DBT | Data Modeling | Data Visualization | Data WarehousingFlexible working hours | Free language classes | Mental wellness support | Multisport card | Paid time offSenior-level Full TimeMadrid, MD, Spain R1mo ago