Principal Data Analyst, Marketing Analytics
Tasks
- Build analytics roadmap aligned to GTM goals
- Define success metrics and measurement frameworks
- Develop predictive models and forecasting for marketing effectiveness
- Enable stakeholders through training and documentation
- Establish measurement standards and governance
- Improve data quality and streamline data pipelines
- Lead end to end marketing measurement across customer journey
- Maintain dashboards and reporting for executive decision making
- Optimize marketing investment and spend allocation
- Perform experimentation and causal inference
Perks/Benefits
- 401k match
- Commuter subsidy
- Dental insurance
- Disability coverage
- Employee stock purchase program
- Health insurance
- Life insurance
- Paid time off
- Sick leave
- Tuition reimbursement
- Vision insurance
Skills/Tech-stack
Attribution | BigQuery | Causal Inference | Dashboarding | Data Modeling | Data Visualization | Data Warehousing | ETL | Eloqua | Experimentation | Forecasting | Google Analytics | Google Analytics 4 | Looker Studio | Multivariate Testing | Power BI | Predictive Modeling | Python | Qlik | R | SQL | Salesforce | Snowflake
Education
N/A
Regions
Countries
States
Cities
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