Principal, Marketing Advanced Analytics – Acquisition Analyst
El Segundo-CA-2260 E Imperial Hwy, United States
R
USD 134K-244K Senior-level Full Time
Tasks
- Automate dashboards for weekly performance tracking
- Build uplift modeling approaches
- Deploy dynamic audience segmentation
- Design experimentation frameworks
- Develop predictive models for offer lift measurement
- Enable next best action decisioning
- Ensure data quality and accessibility
- Establish test and learn governance
- Forecast acquisition inflow under scenarios
- Implement causal inference measurement
- Improve conversion propensity modeling
- Integrate data pipelines with Data Engineering and MarTech
- Integrate machine learning into audience targeting
- Lead marketing acquisition analytics strategy
- Mentor analysts and data scientists
- Modernize acquisition reporting and modeling environments
- Optimize media using machine learning
- Perform multi touch attribution analysis
- Prioritize customers with predictive scoring
- Run incrementality testing
- Standardize modeling rigor and performance measurement
- Translate analytical findings into executive recommendations
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Causal Inference | Data Science | Databricks | Dynamic Audience Segmentation | Experiment design | Incrementality testing | Machine Learning | Marketing attribution | Multi-Touch Attribution | Multi-touch) | Next Best Action | Predictive Modeling | Python | SQL | Snowflake | Statistical modeling | Uplift Modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Engineering | Master of Science | PhD
Regions
Countries
States
Cities
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