Principal Web Conversion Optimization & Digital Customer Experience
Houston, TX, US, 77002
USD 122K-164K (estimate) Senior-level Full Time
Tasks
- Analyze customer feedback with advanced analytics
- Build business cases for CX and AI investments
- Build executive dashboards and scorecards
- Conduct deep-dive performance analyses
- Define customer interaction quality standards
- Design AI enabled customer experience strategy
- Develop web analytics reporting with KPIs and attribution
- Drive AI adoption for customer and employee workflows
- Establish UTM parameter structure
- Govern clickstream data lifecycle and tagging
- Implement closed loop reporting
- Map and refine customer journeys to reduce friction
- Plan and scale A B testing and experimentation
- Present insights to senior leadership
- Prioritize digital customer friction reduction opportunities
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | AI | Adobe Analytics | Attribution | Attribution Modeling | B testing | Change Management | Clickstream analytics | Conversational AI | Conversion Tracking | Customer Journey | Customer journey mapping | Data Governance | Data Validation | Data Visualization | Data integration | Experimentation | Google Analytics | Journey Mapping | Language Processing | Looker Studio | Natural Language | Natural Language Processing | Power BI | Predictive Analytics | Project Management | ROI analysis | Sentiment Analysis | Service Design | UTM | UX Design | Web Analytics
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