Product Lead: Customer Insights and engagement analytics
Basel Headquarter, Switzerland
CHF 120K-176K (estimate) Senior-level Full Time
Tasks
- Build customer 360 engine
- Build next best action engine
- Create business case and data strategy
- Define analytical framework and methodology
- Define validation criteria
- Deploy recommendation algorithms
- Design user interfaces for medical and commercial teams
- Drive adoption and measure ROI lift
- Embed analytics in existing CRM marketing workflows
- Ensure adherence to pharma compliance
- Integrate disparate data sources into unified customer view
- Justify product impact to leadership
- Lead development of customer insights analytics products
- Operationalize precision engagement
- Perform exploratory data analysis validation
- Prioritize product backlog
- Translate business pain points into Jira backlog
Perks/Benefits
- N/A
Skills/Tech-stack
API Integration | Adobe Marketing | Adobe Marketing Cloud | Agentic AI | Artificial Intelligence | CRM Integration | Cloud Computing | Customer Relationship Management | Customer relationship | Data Analysis | Data Engineering | Data Storytelling | Data Warehousing | Databricks | Exploratory Data Analysis | Jira | MLOps | Machine Learning | Marketing Automation | Marketing Cloud | Recommendation Systems | Relationship Management | SFMC | Salesforce | Scrum | Snowflake | Veeva CRM
Education
N/A
Roles
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