Product Marketing Manager, CoStar Data & Analytics
US-VA Arlington, United States
USD 110K-165K (estimate) Mid-level Full Time
Tasks
- Collaborate with sales product and research
- Conduct competitive analysis
- Create customer-focused content
- Define value propositions
- Design multi channel demand generation campaigns
- Develop messaging and narratives
- Develop product marketing strategy
- Drive product adoption and growth
- Equip sales enablement materials
- Lead go to market launch planning
- Plan experimentation and continuous improvement
- Use marketing analytics to optimize performance
Perks/Benefits
- 401k matching
- Access to employee resource groups
- Commuter benefits
- Comprehensive healthcare
- Employee stock purchase plan
- Mental health counseling
- On-site fitness center
- Paid time off
- Tuition reimbursement
Skills/Tech-stack
B2B Marketing | Campaign Management | Competitive Analysis | Content Marketing | Customer Insights | Demand Generation | Funnel marketing | Go-to-market | Marketing Analytics | Messaging Development | Product Marketing | Sales Enablement | Value Proposition
Education
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