Director of Enrollment and Engagement Marketing
Tasks
- Apply segmentation and behavioral insights
- Collaborate with cross-functional teams
- Contribute to martech and automation strategy
- Define KPIs and create actionable insights
- Evolve engagement marketing processes tools and scalable infrastructure
- Identify trends and drive test and learn culture
- Lead enrollment engagement strategy
- Manage enrollment forecasting and performance metrics
- Optimize messaging targeting and channel mix
- Own multi channel campaign execution
- Partner with marketing operations for compliant campaign execution
- Serve as client advisor for enrollment strategy
- Translate client goals into marketing plans
Perks/Benefits
- 401k match
- Adoption Assistance
- Flexible time off
- Medical, dental, and vision coverage
- Parental leave
- Phone stipend
- Remote work culture
- Wellness resources
Skills/Tech-stack
A/B | A/B Testing | Analytics | B testing | B2B Marketing | B2C Marketing | Channel marketing | Compliance Management | Conversion Rate | Conversion rate optimization | Customer Data | Customer data platforms | Data platforms | Direct Mail | Email Marketing | HIPAA | KPI Management | Lifecycle Marketing | Marketing Automation | Marketing operations | Marketing strategy | Multi-channel Marketing | Personalization | ROI analysis | Rate optimization | SMS Marketing | Segmentation | TCPA | Targeting
Education
N/A
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