Associate Director, Marketing Analytics & Insights
US010 PA Horsham - 800/850 Ridgeview Dr, United States
USD 137K-235K (estimate) Mid-level Full Time
Tasks
- Apply attribution experimentation and advanced analytics
- Assess creative effectiveness by audience segment
- Create reporting dashboards and performance scorecards
- Define content measurement data collection
- Deliver insights narratives to senior stakeholders
- Develop content analytics framework
- Ensure data integrity and resolve data issues
- Evaluate asset performance by message format channel
- Identify performance drivers and optimization opportunities
- Integrate signals across paid owned CRM and campaign platforms
- Measure campaign performance
- Partner with media agencies for accurate reporting and analytics
- Recommend personalization rules and audience targeting
- Set leading and lagging metrics
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Advanced Analytics | Analytics | Attribution Modeling | Business Intelligence | CRM | Customer Relationship Management | Customer relationship | Data Integrity | Econometrics | Experimentation | Figma | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Mix Modeling | Omnichannel analytics | Relationship Management | Tagging | Taxonomy | Veeva
Education
Bachelor of Science | Master of Business Administration | Master of Science | PhD
Regions
Countries
States
Cities
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