Senior Analyst, Analytics
Tasks
- Analyze cross-channel performance
- Automate recurring reports
- Build data visualizations
- Collaborate cross functionally on measurement alignment
- Create test designs
- Develop omnichannel measurement frameworks
- Ensure data compliance
- Ensure measurement strategy adherence
- Execute marketing mix modeling and forecasting workflows
- Govern taxonomy and naming conventions
- Identify optimization opportunities
- Integrate multiple data sources
- Lead A B testing and lift studies
- Maintain data cleanliness and reliability
- Manage recurring dashboards
- Mentor analysts informally
- Present analytics insights to clients
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | DV360 | Dashboard automation | Data Cleansing | Data Governance | Data Visualization | Data integration | Forecasting | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Lift studies | Looker Studio | Marketing Analytics | Marketing KPIs | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | SQL | Tableau | Tag Manager | Taxonomy | TikTok Ads
Education
N/A
Roles
Regions
Countries
States
Cities
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