Senior Analyst - Digital Web Analytics
Tasks
- Analyze performance across indications audience segments and tactics
- Build and refine reports segments calculated metrics and dashboards
- Conduct ad hoc and deep dive analysis
- Create executive ready PowerPoint narratives
- Generate insights from traffic engagement and conversion behavior
- Own web and digital marketing performance reporting
- Perform pathing fallout and visitor segmentation analysis
- Recommend risks and growth opportunities
- Support test and learn cycles with impact measures
- Validate tagging and troubleshoot tracking issues
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Calculated Metrics | Data Analysis | Data Quality | Data Visualization | Excel | Funnel Analysis | Marketing Analytics | Pathing Analysis | Power BI | PowerPoint | Segmentation | Tagging validation | Visitor Segmentation | Web Analytics | Website performance
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