Senior Analyst - Digital Web Analytics
Tasks
- Analyze cross indication audience and tactic performance
- Build and refine Adobe Analytics reports segments and calculated metrics
- Conduct ad hoc deep dive analysis
- Create dashboards and executive PowerPoint narratives
- Generate insights and recommendations
- Investigate traffic engagement and conversion behavior shifts
- Lead web and digital marketing performance reporting
- Partner with marketing media and web teams
- Perform pathing fallout and visitor segmentation analysis
- Support test and learn cycles with measures of impact
- Validate tagging and troubleshoot with Adobe debugging and browser developer tools
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Browser Developer Tools | Calculated Metrics | Conversion Rate | Conversion rate optimization | Data Governance | Data Integrity | Data Visualization | Developer tools | Digital analytics | Display Advertising | Excel | Experimentation | Funnel Analysis | Marketing Analytics | Organic search | Paid Search | Paid Social | Path analysis | Power BI | PowerPoint | Privacy Compliance | Rate optimization | Segmentation | Tagging validation | Visitor Segmentation | Web Analytics
Education
N/A
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