Senior Analyst, Growth & Marketing Analytics
Tasks
- Analyze marketing channel effectiveness
- Build incrementality frameworks
- Communicate insights to marketing and finance stakeholders
- Connect paid marketing spend to revenue impact
- Create and maintain Looker dashboards
- Design and analyze A/B tests
- Develop LTV and forecasting models
- Identify measurement gaps and data anomalies
- Own marketing performance tracking and reporting
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Dashboarding | Experimentation | Forecasting | GA4 | Incrementality | LLMs | LTV modeling | Looker | Media Mix | Python | R | SQL | Tableau | Web Analytics
Education
N/A
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