Senior Analyst, Marketing Analytics
Tasks
- Build brand analytics reporting
- Develop LTV predictive models
- Drive marketing planning and forecasting
- Ensure marketing data governance
- Lead attribution modeling
- Measure share of voice
- Mentor analysts and set analytical standards
- Optimize B2B funnel from awareness to closed won
- Partner with RevOps for single source of truth
Perks/Benefits
- Async work culture
- Budget for local in person social events or co working spaces
- Flexible paid time off
- Flexible working hours
- Home office IT equipment
- Home office budget
- Learning budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Attribution Modeling | BI reporting | Brand sentiment analysis | CRM | DBT | Data Governance | Data Integrity | Growth analytics | HubSpot | LTV modeling | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Organic growth | Organic growth analytics | Predictive Modeling | SQL | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau
Education
N/A
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