Senior Analyst, Marketing Analytics

Tasks

• Analyze brand awareness
• Analyze brand sentiment
• Analyze full-funnel performance
• Build LTV models
• Build multi-touch attribution models
• Build predictive models
• Collaborate with revenue operations
• Communicate insights to executives
• Develop marketing performance reporting
• Ensure marketing data integrity and governance
• Forecast marketing investments
• Identify funnel friction points
• Measure share of voice
• Mentor analysts
• Recommend budget allocation
• Refine attribution models continuously

Perks/Benefits

• Async-first culture
• Co-working space budget
• Equity participation
• Flexible working hours
• Fully remote
• Home office budget
• IT equipment budget
• Learning and development budget
• Mental health support
• Paid parental leave
• Paid time off

Skills/Tech-stack

Attribution Modeling | Brand awareness | CRM | DBT | Data Governance | Data Integrity | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | LTV modeling | Looker | Marketing Analytics | Marketing Automation | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau