Senior Analyst, Marketing Analytics
Tasks
- Analyze full funnel performance from awareness to revenue
- Analyze share of voice and brand sentiment
- Build reporting frameworks for marketing performance
- Collaborate with revenue operations
- Design multi-touch attribution models
- Develop LTV predictive models
- Ensure marketing data integrity and governance
- Forecast marketing investment needs
- Identify funnel friction points
- Mentor analysts and improve reporting practices
- Refine attribution model performance
- Translate data into executive narratives
Perks/Benefits
- Co-working space budget
- Flexible working hours
- Fully remote
- Home office equipment budget
- Learning and development budget
- Mental health support
- Paid parental leave
- Stock options
Skills/Tech-stack
Attribution Modeling | BI tools | Brand tracking | DBT | Data Governance | Data Quality | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | LTV modeling | Looker | Marketing Analytics | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau
Education
N/A
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