Senior Analyst, Marketing Analytics
Tasks
- Build marketing channel reporting
- Create LTV models
- Lead attribution model development
- Maintain data governance and integrity
- Measure share of voice and brand sentiment
- Mentor analysts and lead analytical projects
- Optimize B2B funnel for revenue
- Perform marketing forecasting and budgeting
Perks/Benefits
- Co working spaces budget
- Flexible paid time off
- Flexible working hours
- Home office IT equipment
- Home office budget
- Learning budget
- Local in person social events budget
- Mental health support
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Attribution Modeling | BI | CRM | DBT | Data Governance | Data Modeling | Forecasting | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
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