Senior Analyst, Marketing Analytics
Tasks
- Analyze full-funnel performance
- Analyze marketing sentiment
- Build LTV and predictive models
- Build marketing performance reporting frameworks
- Create data driven budget allocation recommendations
- Design multi-touch attribution models
- Forecast marketing investments
- Identify B2B marketing funnel friction points
- Maintain data integrity and governance
- Mentor analysts
- Partner with cross-functional teams
- Refine attribution models for customer journey
- Track share of voice and brand awareness
Perks/Benefits
- Asynchronous work environment
- Co-working space budget
- Flexible working hours
- Fully remote
- Home office equipment budget
- Learning and development budget
- Mental health support
- Paid parental leave
- Paid time off
- Work from anywhere option
Skills/Tech-stack
Attribution Modeling | BI tools | Brand tracking | DBT | Data Governance | Data Integrity | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | LTV modeling | Looker | Marketing Analytics | Marketing Forecasting | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
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